MagnaChip licenses Silicon's HiveFlex ISP 2200 processor for new imaging sensor
(Business News, 15 Feb 2007 )
By Vinod Kataria
MagnaChip Semiconductor and Silicon Hive jointly announced that MagnaChip Semiconductor has licensed Silicon Hive’s HiveFlex ISP 2200 series processor. MagnaChip has integrated the HiveFlex ISP 2200 processor into a new imaging sensor, the MC531EA.
Jason Hartlove, senior vice president of imaging solutions division at MagnaChip, said, "Silicon Hive’s industry leading computational efficiency and flexibility are the perfect combination to drive our image sensors to the next level. The HiveFlex ISP 2200 processor enables the MC531EA image sensor to provide many advanced features normally seen only in advanced digital still cameras. We expect this product, and other products we are currently launching with distinctive features, to drive growth in our imaging solutions business in 2007 and beyond."
Atul Sinha, CEO of Silicon Hive, stated, "MagnaChip is a truly innovative imaging sensor supplier who clearly benefits by incorporating our HiveFlex ISP 2200 processor into their next generation of imaging sensors. Programmability enabled MagnaChip to rapidly complete their design, and at the same time provided flexibility in choosing the types of ‘C’ based algorithms to run on the processor. Since real time and post silicon upgrades to the firmware are possible, the new imaging sensors should enjoy longer time in market, and address a larger number of demanding emerging consumer applications."