Keronite International Ltd has appointed Paul Higgs as VP automotive sales, reinforcing the company’s commercial team. With global responsibility for Keronite’s expanding automotive business, Paul will work with the regional managers in Europe, North America and Asia to develop sales strategies for the key markets in these growth areas. Paul will also be involved in the development of an extensive knowledge management system, designed to facilitate the sharing of information between Keronite operating partners and sales representatives worldwide.
Lars Olrik, CEO, Keronite, said, “Paul is joining the company at a very exciting time. Keronite has a number of new technologies in the pipeline, some of which are designed specifically for use in the high volume automotive industry. He will be able to build on the groundwork we have done in recent years and the company is really starting to see a snowball effect as confidence is growing in our ability to deliver consistently high quality coatings in production volumes.”
