CEVA's multimedia solutions

CEVA Inc.--licensor of intellectual property (IP) platform solutions and DSP cores for wireless, consumer and multimedia applications--unveiled a new family of application-optimized multimedia solutions enabling the development of high-volume, low-cost mobile consumer electronics with advanced multimedia capabilities. Building on CEVA’s Mobile-Media architecture, the Mobile-Media-Lite family offers a feature set for a range of applications such as MobileTV Players, entry-level Portable Media players (PMPs) and multimedia phones.

CEVA's first offering in the new Mobile-Media-Lite family is the MM2200—an integrated, single processor multimedia solution. Leveraging on CEVA-X1620 processor, all multimedia-related processing as well as application and system tasks are handled by a single processor. This eliminates the need for additional processors, related memories and peripherals in the system, reducing the silicon size and bill of materials for the development of multimedia SoCs. Catering to the MobileTV player market, MM2200 supports H.264 decode at CIF resolution 30fps while simultaneously decoding an AAC stream and synchronizing the audio and video, forming a complete drop-in solution. MM2200 also supports MPEG4 decode up to VGA resolution 30fps, for entry-level PMPs and MP4 players.

Eran Briman, senior director, strategic marketing at CEVA, said, "The mobile multimedia market has become very fragmented as product developers look to differentiate their products and target different applications and segments. Clearly, the ‘one size fits all’ approach to multimedia SoC development does not meet the market requirements for low-cost mobile consumer electronics. We are responding to this market dynamic with a solution set that is optimized for the specific requirements of the entry level space. Developers get all the proven flexibility, performance and integration benefits of our full-fledged Mobile-Media2000 solution, but with optimized feature sets and reduced die size which translate into crucial cost savings for our customers."

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