TI demonstrates D-SLR-like performance with DaVinci technology

Texas Instruments Incorporated (TI) has leveraged its DSC silicon and expertise to offer a production-ready software reference design, based on DaVinci technology. Manufacturers can use the reference design to bring the type of burst capture performance found today in digital single-lens reflex (D-SLR) cameras to low-cost, point-and-shoot digital cameras.

TI's DSC solution includes a flexible processor, software with enhanced post-processing algorithms and development framework. The new reference design includes production-ready software for a functional digital camera, complete with scene modes, color settings and various advanced features. It also includes a suite of development tools, software and technical support.

In collaboration with Micron Technology TI offers a version of the reference design that utilizes Micron’s 8-megapixel (MP) complementary metal oxide semiconductor (CMOS) image sensor to achieve full 8-megapixel resolution frame rates in excess of 5 fps. Using the Micron CMOS imager and TI’s processor based on DaVinci technology, burst capture modes are at least 2X the performance found in the fastest CCD-based, point-and-shoot cameras today. In addition, Micron’s sensor combined with TI’s reference platform delivers a low-power design with 720p (progressive) 30 fps HD video capability.

Suresh Venkatraman, director of marketing for Micron’s digital camera and camcorder segment, said, "We are pleased to work with TI, providing a platform for camera manufacturers to design high-definition and high-resolution systems with D-SLR and HD camcorder capabilities for low-cost, point-and-shoot cameras."

Marcelo Vieira, general manager, digital imaging group, TI, stated, "It is very exciting to see the class of products that our customers are introducing today using our DSC solution based on DaVinci technology. TI’s extensive experience in the DSC market allows us to deliver an unmatched level of performance in the point-and-shoot category, without compromising quality."

Texas Instruments