Irdeto Signs Amoi for Mobile Digital Rights Management Contract

Irdeto has marked its mobile expansion into mainland China with a major customer win. Amoi Electronics Co. Ltd (Amoi), the leading handset manufacturer in China, will integrate Irdeto's Open Mobile Alliance (OMA)-compliant Digital Rights Management (DRM) content security solution into Amoi's handsets.

The open-standard, interoperable solution enables Amoi to integrate one product across a variety of handset lines and operating systems for secure content distribution and access. The consumer adoption of rich media mobile phone applications, such as ringtones, MP3 players and streaming video is rapidly increasing.

"As one of China's leading handset manufacturers, we are seeing a dramatic increase in the number of wireless network operators turning to us for complete handset solutions," said Wu JunHua, Vice General Manager of Amoi. "Irdeto's OMA DRM solution allows us to provide wireless operators with a secure, compliant and interoperable way to quickly deliver content to their customers. As a world leader in OMA DRM, Irdeto's solution is cost-effective and simple to implement, offering operators an easy path to increasing revenues and boosting customer retention and satisfaction levels."

Irdeto builds DRM and mobile broadcast solutions for network operators and handset and chipset manufacturers. Irdeto's diverse product suite includes robust proprietary solutions, as well as open standards-based implementations of the Open Mobile Alliance DRM specifications. Its user-friendly UI components, cross-platform architecture and its ease of integration are just a few of its core features suited for today's mobile content and product development.

Irdeto
Amoi