ConfigCon Shanghai 2007 Excites China's SoC Developer Community With Messages on Creating Multimedia Solutions Using Configurable Subsystems and Processors

ARC International has announced that ConfigCon Shanghai 2007 attracted close to 300 registrants to learn about new system-on-chip (SoC) design solutions that help solve the processing requirements for a wide range of high volume applications. RealNetworks and Jiaotong University, together with ARC customers Silicon Motion and NemeriX, were among 12 companies that delivered executive and technical presentations focused on products based upon configurable hardware and software technologies. Each gave SoC designers in China detailed information on how to build lower cost, highly optimized SoCs that address the rapidly growing broadband multimedia, global positioning, and media-rich telecommunications markets in China.

ConfigCon Shanghai was the third in the 2007 series; next will be ConfigCon Silicon Valley that will take place in the Fall at the Hyatt Santa Clara Hotel. Visit www.configcon.com for details on each event and downloadable copies of presentations from ConfigCon Israel, Taiwan, and Shanghai, as well as each conference in the 2006 series.

Keynote presentations from ConfigCon Shanghai 2007:

- Wallace Kou, President and CEO of Silicon Motion, described how configurability provides scalability and expandability for Silicon Motion's next generation embedded graphics processors and USB2.0 card reader controllers.
- Lewis Boore, Vice President of Marketing at Nemerix SA, detailed how configurability provides competitive advantages in GPS positioning systems: high computation capability at low power for long battery life in handheld devices.
- Doug Kaplan, Vice President for Asia at ARC partner RealNetworks, explained the rapidly expanding multimedia market in China, and how close to 90 percent of all media downloads in China are in the RealVideo and RMVB formats.
- Professor Xiangzhong Fang, from Jiaotong Shanghai University, described which among the many digital multimedia encoding-decoding schemes are likely to prevail in China.
- Carl Schlachte, President and CEO of ARC, described how today's SoC designs require multi-core architecture, programmable subsystems, as well as a complete development environment.

ConfigCon
ARC International