With companies in the Chinese HDTV service market generally adopting wait-and-see strategies at present, investment and marketing efforts on HDTV in China have been small, reports In-Stat (http://www.in-stat.com). As a result, HDTV subscriber growth will be slow in China over the next several years, reaching a modest two million by 2011, the high-tech market research firm says.
"The most important element in the service market is content production," says Simon Sun, In-Stat analyst. "At present, the majority of HDTV content is produced by government-led initiatives, and the quantity of programming is small."
Recent research by In-Stat found the following: - HDTV subscriber revenue in China will reach $358 million by 2011. - HDTV set shipments will reach 19.7 million by 2011. - Next-generation optical disc players with HDTV-quality pictures will ship 4.4 million units in 2011.
