Seoul Semiconductor Extends Global Reach of its LED technology

Seoul Semiconductor has signed European and Asian distribution agreements with Avnet Electronics Marketing, a division of Avnet Inc., to expand and reinforce its sales network. The agreements followed an announcement the companies made in January for Avnet to distribute Seoul Semiconductor's products in the North American market.

The North American agreement ensured Seoul Semiconductor clients enjoy a higher level of service such as solution-centered support, and quicker delivery by maintaining inventory of its offerings. The recent agreements in Asia and Europe are expected to provide these benefits and more. Avnet's professionals will not only be supplying LED products but will also be providing crucial technical support services necessary to apply Seoul Semiconductor's technology to customers' actual applications. Ultimately, this will save customers time and money, and enhance Seoul Semiconductor's competitiveness.

Seoul Semiconductor is a leading innovator of high-brightness and energy-efficient LEDs. It recently introduced a number of highly innovative LED technologies, among them "Acriche", the world's only semiconductor light source capable of running directly from household AC power without the need for additional converters. Furthermore, the company's brightest single-die white LED emitting 100lm/W is expected to replace conventional lighting sources such as fluorescent or incandescent lamps.

"These agreements provide us with a significant opportunity to accelerate the sales of our LEDs in the European and Asian markets," said Yang-hee Han, Managing Director for Sales and Marketing at Seoul Semiconductor. "As the world's largest distributor of electronic components, Avnet has an enormous sales network and professional sales know-how through its long experience. The recent series of agreements with Avnet is a competitive advantage."

Miguel Fernandez, President of Silica, a division of Avnet Electronics Marketing EMEA, said: "Seoul Semiconductor's broad range of advanced LED technology will revolutionize many segments of the lighting industry and is therefore a valuable addition to our existing portfolio."

"We are pleased to collaborate with Seoul Semiconductor and penetrate the Asia market with innovative LED technology," said Stephen Wong, President, Avnet Electronics Marketing Asia. "Seoul Semiconductor's customers in Asia will experience a high standard of sales and support services, including access to Avnet premier team of engineers and technology specialists who are experienced in solid-state lighting, thermal management, power driver stage and secondary optics."

Avnet