HP enhances platform to help mobile operators deliver personalized, interactive multimedia services

HP has launched an enhanced media platform to help telecom operators accelerate growth by providing their mobile and broadband customers with a wide variety of personalized, interactive multimedia services.

The HP OpenCall Media Platform 4.0 is a carrier-grade media server that handles call connections and the special digital processing that is required for services offering multimedia content, such as rich video and advanced messaging in social networking communities. By handling multimedia efficiently, HP OpenCall Media Platform helps operators deliver more attractive services, generate more revenue and increase customer loyalty.

Available for broadband and wireless networks, the platform’s powerful technology enables people to use their mobile devices and PCs to enjoy a host of personalized, interactive experiences including: interactive voice and video response systems, multimedia portals to video and music, video messaging, video blogging, audio and video conferencing, video sharing, participation TV, and personalized video ring-back tones, among others.

HP OpenCall Media Platform can run multiple interactive multimedia services on a single platform, thus enabling operators to consolidate many legacy systems – and further reduce costs.

HP OpenCall Media Platform is deployed by more than 100 operators in 45 countries.

HP