AMD and Samsung collaborate to bring ultimate visual experience to life in new large-panel LCD TVs

AMD has unveiled a new family of AMD Xilleon panel processors designed to provide visual quality in liquid crystal display(LCD) digital TVs. AMD's new panel processors deliver advanced motion compensation and frame rate conversion technology for excellent image processing, resulting in a rich, impressive entertainment experience.

As consumers demand ever-larger TVs with greater visual clarity, such as that offered by full high-definition (1080p) technology, the appearance of picture defects such as blurred motion, or jerky movements referred to as "film judder," can detract from the viewing experience and leave consumers dissatisfied with their TV purchase. This trend toward larger TVs, coupled with the global transition to digital TV broadcasts starting with the U.S. in early 2009, has significantly increased the importance of DTV visual quality.

To help LCD TV manufacturers deliver a superior visual experience, the new AMD Xilleon 410, 411, 420 and 421 panel processor family is designed to provide unrivaled picture quality up to full HD resolution, with design flexibility to enable TV brand differentiation, and unprecedented system integration to help reduce manufacturing costs. This advanced technology has been chosen by Samsung, the world's largest provider of thin-film-transistor, liquid crystal displays (TFT-LCD), for their patented 120Hz Motion Compensated Frame Interpolation (McFi) solution.

AMD Xilleon panel processors offer motion compensation and frame rate conversion based on AMD's enhanced phase-plane correlation technology, supporting high-quality visual processing for 100Hz/120Hz LCD TVs up to full HD resolution. The key is the processor's ability to identify incoming 24Hz/60Hz film and video signals and convert them to 120Hz by determining motion between picture frames and intelligently creating additional content frames to represent that "in-between" motion with exceptional clarity. To provide greater flexibility for manufacturers to customize their TVs, these AMD panel processors offer a high degree of programmability and can be integrated into the LCD panel subsystem or TV motherboard.

Mitsubishi MZW series 120Hz LCD TVs, which are based on Samsung's McFi solution and the AMD Xilleon panel processor, are available in three panel sizes in Japan. Other leading TV manufacturers are expected to adopt AMD Xilleon panel processors in early 2008.

Advanced Micro Devices