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Tata launches mobile TV software platform

(Product News, 20 Feb 2008 )
By Vinod Kataria

New Delhi: Tata Elxsi Limited—the embedded product design arm of the Tata Group based in Bangalore, India—announced that it has integrated its software stack solution for DVB-H devices based on Siano’s cutting edge receivers. This solution will be offered to handset and mobile device manufacturers, delivering flexibility, ease of integration, quick time-to-market and richness of features.

Ram Mohan, Tata Elxsi’s head of IP sales and business development, said, “We had recognized quite from the start that DVB-H is facing challenges not only on the infrastructure and deployment aspects, but also from the technical protocols used. Siano’s high performance, multi-standard, multi-band and ultra-flexible solution is a perfect match to the platform we had envisioned and created – a single platform that can be used by device makers easily, seamlessly and with the utmost flexibility to create DVB-H devices, no matter of their end target market and which protocol, OMA-BCAST or CMBS is implemented therein.”

Raz Kivelevich-Carmi, senior director of product marketing, Siano, stated “The partnership with Tata Elxsi represents perfect industry synergy, since their vision completely matches our own – a single platform that cuts design efforts and time-to-market for our customers and ensures the adequate ramp-up and adoption of DVB-H services all around the globe.”

Tata Elxsi
Siano

 
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