Breakthrough NXP solution brings H.264/MPEG 4 to iDTV
(Technology News, 26 Feb 2008 )
NXP Semiconductors, the independent semiconductor company founded by Philips, has announced the world’s first single-chip LCD TV solution to deliver ground-breaking HDTV picture quality for advanced H.264 broadcast and MPEG-4 Internet content. The new NXP TV543 platform, featuring the PNX8543x processor, allows TV manufacturers to dramatically boost picture quality for both analog and digital reception, while allowing viewers to access Internet and digital video content all from the comfort of the living room.
The NXP TV543 is the first solution featuring integrated MPEG4/H.264 decoder to enable reception and decoding of MPEG4/H.264 SD and HD content; IP/internet content delivery to the home; and the new conditional access CI+ security standard – all on a single-chip DTV platform. Offering a production-ready reference design in a single system solution, the NXP TV543 speeds manufacturers time-to-market while ensuring low system bill of materials across the entire spectrum of low-, mid- and high-end televisions. With increased regional legislation, such as in France, requiring integrated H.264 decoders in iDTVs, the NXP TV543 provides a cost effective solution for TV set manufacturers to address these markets.
As the market for digital TVs continues to explode and consumers demand networked content with maximum convenience and quality, the NXP TV543 gives manufacturers a platform that is compatible with multiple digital TV standards, compliance with regional H.264 terrestrial broadcast requirements and includes production-ready reference designs and a system design-in toolkit to minimize time-to-market and development risks.
The NXP TV543’s innovative software architecture allows the use of leading third-party software components for advanced functionalities such as personal video recorders (PVRs) or DLNA-certified devices such as home media servers.
