TI’s New OMAP 3 chip brings HD camcorder and rich full-page Web browsing to mobile devices
(Product News, 28 Feb 2008 )
Mobile technology from Texas Instruments Incorporated (TI) is revolutionizing the way consumers view and share content on their mobile handsets. TI’s new OMAP3440 is the industry’s first applications processor to bring full HD camcorder functionality to mobile devices, giving users the ability to record high-definition (HD) video, as well as enjoy new applications enabled by the large displays in the latest Smartphones and Mobile Internet Devices (MIDs).
Consumers have become accustomed to experiencing high-quality video and full-page Web browsing at home, and TI’s new OMAP3440 processor delivers the same compelling experiences to the mobile market. The new chip leverages TI’s high performance IVA™ multimedia accelerator to support 720p HD video record and playback, unleashing user creativity behind the lens. With integrated camcorder capabilities, consumers will be able to record HD video on-the-go – for playback on an HD television at home or to quickly post and share with friends from a mobile device.
The OMAP3440 also packs the optimal combination of high-performance and low-power to deliver a robust Web browsing experience for the burgeoning MID market, making it possible for consumers to view content in full-screen mode and enjoy content in any format. At the heart of the OMAP3440 is a superscalar ARM Cortex-A8 running at 800 MHz, providing the performance headroom to enhance applications that take advantage of larger displays in MIDs.
