Bangalore: Advanced Micro Devices (AMD) has enhanced its established line of open-standard handheld device technologies with upcoming AMD Imageon processors, as well as next-generation 3D and vector graphics cores available for licensing. It is said that these new AMD offerings are designed to allow device manufacturers and network operators to support today’s applications, as well as cutting-edge applications that will thrill tomorrow’s mobile consumer.
Adrian Hartog, senior vice president and general manager of AMD’s consumer electronics group, said, “Today’s mobile consumers demand devices and services capable of providing outstanding entertainment. AMD is committed to enabling advanced graphical interfaces that deliver The Ultimate Visual Experience on the go. Our latest handheld technologies allow AMD to better address new and emerging applications, such as 3D gaming and mobile TV, as well as satisfy today’s consumers who crave portable music players and full-function touch-screen mobile phones.”
According to analyst firm iSuppli, premium mobile content such as music, games and video is gaining momentum as a key revenue driver for network operators. In fact, mobile content now surpasses messaging as the largest data segment, representing 51 percent of total data revenue.
“In many mobile phone markets worldwide, voice and messaging services are beyond the point of saturation,” said Pam Tufegdzic, analyst, iSuppli Corporation. “To continue to grow their subscriber base and increase return on their investments, network operators no longer see premium mobile content as a value-added competitive advantage, but rather as a mainstream service necessary for market entry.”
New AMD handheld technology will be available for OEMs and silicon supplier licensees to sample. Features enabled by new products and technologies are expected to start appearing in mobile devices in late 2008 and 2009.
