MediaFLO technologies powers in-vehicle mobile TV demo at NAB 2008
(Technology News, 06 May 2008 )
Qualcomm Incorporated unveiled its first MediaFLO technology demonstration broadcast over the air to an in-vehicle entertainment system. The innovative mobile TV demonstration shows the flexibility of the MediaFLO platform as well as the exciting and unique delivery methods it can enable in a wide variety of scenarios.
The in-vehicle demonstration features a sport-utility vehicle outfitted with two rear headrest television screens with VGA resolution. The MediaFLO receiver, integrated in the rear center console, will receive live streaming television broadcasts on the MediaFLO platform at QVGA resolution. The center console controller allows users to launch the electronic channel guide, change channels and access optional features of the MediaFLO System.
MediaFLO enables a rich mobile multimedia experience comprising high-quality video, audio, data and interactive services. Since the MediaFLO platform employs a dedicated mobile broadcast network, it does not require direct line-of-sight, unlike satellite-based TV transmissions, and video quality and signal strength won’t be compromised in crowded metropolitan areas. Furthermore, the platform has been designed for superior mobile reception and can operate efficiently under normal driving conditions on roads and freeways.
The MediaFLO in-vehicle demonstration was conducted at the MediaFLO Technologies booth (Central Hall, #C2946) at the National Associated of Broadcasters (NAB) show, April 14 – 17 in Las Vegas, Nevada.
