Fuji Xerox implements four-month environmental protection campaign to contribute to global warming prevention
(Business News, 30 Jun 2008 )
Fuji Xerox has provided all employees, including those of affiliates in Japan and abroad, with the opportunity to participate in environmental protection activities at work, in local communities and even at home. The campaign, dubbed “Love Earth Action Fuji Xerox” or “Leafx”, aims to boost environmental awareness and actions, and runs for four months from June 1 to September 30.
The campaign is held every summer as part of Fuji Xerox’s efforts to educate its employees about environment protection. One of its objectives is to raise their interest in this matter so that each employee would make an action in their immediate surroundings.
This year, Fuji Xerox will newly promote environment-friendly driving by employees who use a car at work, which includes encouraging light acceleration and idling stops. Those employees will put a sticker declaring “eco-drive” Diagram 1 on approximately 7,500 company cars in Japan.
As a member company of the Green Purchasing Network (GPN), Fuji Xerox will take part in the “Green Purchasing Action Campaign by GPN’s Five Million Members”, calling on employees to minimize the use of plastic bags on shopping and to choose food that is locally produced and in season.
As one means to deepen commitment to the cause, Fuji Xerox will introduce a rewarding program called “volunteer points system”. By reporting participation in a program of the campaign, employees can gain a certain number of points, according to the amount set for each program.
Awards such as “eco-goods” will be given to companies, business sites and individuals that earned high points. An amount equivalent to the total points obtained by all participants will be donated to UNICEF and WWF, two organizations that support the wellbeing of future generations as well as environmental protection. Thus, individual efforts would ultimately contribute to the society.
The campaign consists of different programs including contests of senryu (Japanese poem) on energy saving and photos, and the company will motivate employees to participate in any of those programs by providing information on volunteer activities.
Fuji Xerox has been running this campaign since 2003, and is expanding the number of programs every year.
