Fujitsu Aims Higher With Its Brand-Building and Channel Initiatives
(Business News, 11 Aug 2008 )
Fujitsu India, a leading provider of customer-focused information technology and communications solutions for the global marketplace and in India, is going to ramp up its operations in India. As part of Fujitsu India’s strategy, the company is going to engage a number of new channel partners representing various strategic markets in the country.
Fujitsu India will engage top channel partners in cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad with some of them having multi-location presence for both Sales and Support. All these partners are focussed on its major business vertical of Enterprise Storage and Server business. Fujitsu will invest in developing the channel partners in terms of training them, developing marketing programmes, road shows etc. Fujitsu and the partners will engage joint and balanced mix of brand building exercises to add substantial value to its perception and equity. Related avenues are being explored for channel development and brand promotion.
These activities aim at building the image around its ethos- 'The Possibilities Are Infinite' in the minds of consumers i.e. the possibilities are infinite for more innovative & eco-friendly products, more personalized solutions, more service, more quality from Fujitsu! As of now Fujitsu India Limited has few Tier 1 Partners including distributor and a number of Regional SI Partners. Fujitsu wishes to add few more partners who would have nationwide presence.Fujitsu India will also appoint Tier 1 Enterprise Partner, who would address the requirements like Platform migration, application development etc. other than System Integration.
Fujitsu has recently organized a training session for its existing partners. Considering this as one of the most conducive ways for comprehending the needs of channel force, enhancing the product knowledge amongst them and inclusion of new members, company is planning to arrange these meets twice a month on an average, across India, depending upon the requirements of the areas of operations.
