Microchip to Emerge Stronger from Recession, Claims COO

Microchip Technology Inc. has taken actions to emerge stronger from the recession, said Ganesh Moorthy, Chief Operating Officer, Microchip, to EDN Asia. The strategic acquisitions made by Microchip during the recession—R&E International in March last, Hi-Tech Software in February last, and Hampshire Company in October last year—were a part of these actions. The company is focusing on customer support for new designs and new product development while improving operational efficiency.

The company has positioned inventory to enable short lead times. While there have been no layoffs, everyone is sharing the pain of pay cuts, and curtailed travel and capital expenditure, Moorthy said.

“The company has continued its dominance in the MCU market,” said Moorthy, “and is extending its leadership with nanoWatt XLP and user interface solutions. Innovative new product solutions are being built to expand analog portfolio.”

On the technology front, Microchip claims to differentiate itself through lowest power consumption, level of integration, range of touch options, and cost of solutions. Touch options offered include varieties of capacitive, inductive, and touch screen technologies.

Microchip Technology


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