LG Electronics Singapore Names COO

LG Electronics has appointed Arthur Huang as Chief Operating Officer (COO) of LG Electronics Singapore, responsible for managing all business matters relating to the company’s sales and distribution growth, marketing, and operations in Singapore. His appointment takes effect from 1 January 2010.

Prior to his new role, Huang was the Corporate Marketing Director of LG Electronics Asia, a position he held since 2008 where he successfully spearheaded the strategic development and enhancement of the Electronics brand across Asia.

As COO of LG Electronics Singapore, Huang will report directly to Jeff Cheh, Managing Director and Chief Executive Officer, LG Electronics Malaysia and Singapore.

“Singapore is an important but challenging market for LG Electronics in many ways as we are serving one of the most sophisticated consumers in the region who are trendsetters in lifestyle, technology and other areas. I look forward to Arthur’s leadership in helping me build better local partnerships, create greater operational synergies and spearhead effective sales and marketing campaigns,” said Cheh.

“With the new assignment, I look forward to working closely with my colleagues at LG, as well as industry partners and allies, not only to help move the LG Electronics brand in Singapore to the next level, but also to stir it to further growth,” said Huang. “We’ll be looking at further strengthening our retail and channel partnerships to help us bring our products closer to our consumers, provide them an overall consumer experience, and create a closer relationship with them.”

Arthur is a veteran in the consumer electronics industry with 15 years experience in senior management positions working for world-class brands.

LG Electronics Singapore


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