element14 Expands Development Kit Portfolio

element14 has enhanced its versatile offering of development kits across the Asia-Pacific region to include the latest technologies for electronic design engineers and maintenance, repair and operations professionals. element14’s product portfolio of over 130,000 products stocked in Asia Pacific includes development kits from leading suppliers such as Analog Devices, Freescale Semiconductor, Microchip, National Semiconductor and Texas Instruments.

Development kits are indispensable for all electronic design engineers as they provide the foundation tools to meet their business objectives. element14 constantly aims to enhance its comprehensive inventory of innovative solutions to ensure customers across the region have unparalleled access to cutting-edge development kits from leading suppliers.

Derek Leung, Sales Director, Distribution of Texas Instruments Hong Kong Ltd said, “element14’s fusion of commerce and community opens up a new and direct way to support electronic designs across Asia Pacific. Beyond fast delivery and technical support, element14’s online community allows us to interact with professionals and electronics enthusiasts to better understand their needs. This enables us to constantly provide timely and vital development evaluation solutions that are most pertinent and popular to the electronic design engineers in the region.”

W.L. Chong, Regional Sales Manager, Distribution Sales, South East Asia, Freescale added, “In element14 we have a great strategic partner with a unique distribution model and extensive network in the region which allows us to engage with many new customer segments and also understand their business challenges. In order to meet their specific and evolving requirements, we are always innovating and supplying the latest solutions to help them meet their business objectives.”

Edward Ho, Far East Channel Manager, Microchip said, “element14’s unique insight to the diverse challenges that electronic design engineers face in the region has provided us with plenty of exciting new opportunities. element14 currently carries a broad range of Microchip development kits with over 300 different kits stocked locally in Asia Pacific. This is a strategic partnership which enables us to introduce our best and most innovative products with fast delivery to the Asia Pacific market.”

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, “As the manufacturing sector in the region continues to grow and diversify, there is a corresponding growth in the demand for a wide range of development kits. At element14, we aim to provide a broad selection of high quality solutions to meet the needs of engineers from different fields. In order to achieve this goal, we are working closely with leading suppliers to expand our regional inventory and provide our customers with the most innovative products more efficiently to meet their evolving business objectives.”

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