Gennum Expands APAC Partnership with Nu Horizons

With a continued focus on global expansion to meet the growing demand for high-performance optical, analog and mixed-signal solutions, Gennum Corp. has broadened its distribution agreement with Nu Horizons Electronics, an Arrow Electronics company. The expanded agreement, effective immediately, gives Nu Horizons the right to sell Gennum’s industry-leading line of optical, analog and mixed-signal products in Korea. Nu Horizons currently represents Gennum’s products within Greater China, ASEAN, India, Australia/New Zealand and throughout North America.

“Gennum offers a broad suite of world-class products for the broadcast, networking, storage and telecommunications markets,” stated Wendell Boyd, President of Nu Horizons Electronics Asia. “As the demand for high-speed data communications solutions continues to grow, we believe that Nu Horizons’ successful demand-creation model will provide an additional level of design-in and supply support to Gennum for our customers in South Korea.”

“This expansion highlights the success that Nu Horizons and Gennum have shared in other regions of the world,” said Klaus Mueller, Senior Vice President of Global Sales for Gennum. “Nu Horizons has a strong presence in Asia, so we expect the same unparalleled service, from design to production, in the Korean market.”

Nu Horizons

Gennum