Tablet Silicon Content to Approach $14B by 2015

Despite the fact that tablets have been available for quite some time, it took Apple’s April 2010 launch of the iPad to legitimize the market. The impact on silicon providers has been dramatic, but it’s about to take on even bigger dimensions.

New In-Stat research, "Portable and Computing Connected Device Silicon and Non-Silicon Revenue Opportunity", forecasts that silicon content for tablets will soar to nearly $14 billion by 2015.

“Without question, tablets are driving the increases in silicon TAM (total available market) in portable entertainment devices,” according to Stephanie Ethier, Senior Analyst. “Global sales for tablets are on the rise as a result of continued consumer demand, global expansion of tablets, and a wider adoption of these devices beyond early adopters. In 2015, tablet and e-readers silicon will account for nearly 85 percent of all silicon content dominating the category.”

In-Stat’s findings include the following:
• E-reader unit shipments will reach 40 million units by 2015.
• The processor total available market (TAM) for PMPs will reach $2.2 billion in 2011.
• Tablet shipments will surpass 110 million units by 2013.
• Personal navigation device (PNDs) shipments will peak in 2012, then start to decline, as a result of the proliferation of navigation capability in handsets.

In-Stat