Digi-Key Reports 7% Sales Growth for 2Q

Digi-Key Corp. has reported a substantial sales boost in the second quarter of the year compared to revenue at the same period in 2010. “Total global sales growth increased by over seven percent this quarter thanks in part to our developing customer base in European, Middle Eastern, and Asian countries,” said Mark Larson, President and COO of Digi-Key. “This year European sales in particular have increased by over 22 percent.”

Digi-Key’s second quarter sales in Germany rose more than 25 percent when compared to last year and in Italy, sales grew nearly 16 percent over 2010’s April through June recorded revenue.

“In the past year, Digi-Key has implemented positive changes to our business strategy,” said Larson. “One of these positive changes was the environmentally proactive decision to discontinue Digi-Key’s print catalog in favor of a more easily accessible online format.”

Digi-Key has recently ceased the distribution of the over 2,900-page print catalog and has introduced several new online features to its global websites. Additions include updates to Digi-Key’s TechZone technology zones featuring articles, product information, and white papers for engineers and purchasers in need of information regarding lighting, microcontroller, power, sensor, or wireless innovations, and the downloadable PDF or online interactive versions of the Digi-Key catalog featuring thousands of quality electronic components.

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