element14 launches key improvements for e-commerce website

element14 has announced key improvements to its online search functions, and redesign of product pages on its websites. Engineers can now sort relevant product attributes quickly according to their search preferences as minimum and maximum range selectors in the parametric filters. Legislation, environment, and compliance information are accessible from one section while videos can be viewed directly from the product page. A “Share this Page” function allows customers to share content through a number of social media methods.

These improvements are part of element14’s continuous efforts in website optimization and social media marketing, which yielded stellar results in 2011. element14 is ranked number one in the Heardable "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry" due to its search engine optimization, mobile browsing as well as monitoring and optimization using web analytics software.

element14 also launched its new online catalog, ‘element14 Features’, which provides detailed information and showcases the best new products and solutions, along with relevant articles and training modules. This section highlights a different offering every quarter and customers will be able to look forward to more new products, solutions and ideas from the world’s leading brands.

To strengthen its focus in supporting electronic design engineering and maintenance, repair and operations, element14’s Global eCommerce and Social Marketing team that drives its dynamic user experience and functionalities of its unique fusion of commerce and community platforms is led from its Asia office in Singapore. In addition, element14's warehouses in Singapore, China, India and Australia are able to store about 400,000 SKUs, providing customers with one of the widest selection of high performance components from leading brands. These warehouses have also incorporated advanced supply chain facilities and procedures to ensure customers enjoy fast deliveries.


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