Renesas reorganizes Chinese operational structure to expand business in China

Renesas Technology Corp. announced a reorganization of its sales and application technology support structure in China with the aim of expanding its business in that country. Initially, Renesas’ sales subsidiaries underwent restructuring on December 1, 2006. This was followed on January 1st by a restructuring of the application technology subsidiaries. Under the new arrangement, a total of four sales and application technology subsidiaries will operate as a virtual, single structure under the unified management system of a single CEO, managing officer Masahiro Yamamura (presently stationed in Shanghai).

Specifically, subsidiaries with identical functions have been combined. Four sales subsidiaries with a total of ten facilities have been consolidated as two subsidiaries with seven facilities: Renesas Technology (Shanghai) Co. Ltd., with facilities in Shanghai, Beijing, Qingdao, and Hangzhou, and Renesas Technology Hong Kong Ltd, with facilities in Hong Kong, Shenzhen, and Xiamen. Application technology operations have been consolidated as two subsidiaries: Renesas System Solutions (Beijing) Co. Ltd, with facilities in Beijing, Shanghai, and Shenzhen, and the new Renesas System Solution Hong Kong Ltd, based in Hong Kong. Managing officer Masahiro Yamamura will serve as the CEO of these four companies. This new arrangement will put the sales and application technology teams in China under a unified management, regardless of facility location, and enable them to provide customers with integrated contact points, as well as more efficient and comprehensive support.

Renesas plans to reinforce its efforts to develop and supply products focused on the Chinese market under the new structure described above. The company will expand its presence in China by concentrating on local business connections with Chinese manufacturers, in addition to transfer business with the Chinese subsidiaries of manufacturers headquartered elsewhere, such as Europe, North America, and Japan.

Renesas